Qualitative content analysis (Mayring)

The workshop offers a practical introduction to the various working techniques of Qualitative Content Analysis (QIA) according to Mayring, focusing on the methodological and technical aspects of inductive category formation and deductive category assignment. After a brief theoretical introduction, participants will actively explore the techniques of category-guided, qualitatively oriented text analysis in small groups, working on sample material. The workshop will also provide practical insights into the computer-assisted implementation of data analysis using QIA methods, using the open-access software QCAmap (www.qcamap.org). The use of AI-based approaches for the automated analysis of text material will also be discussed.

You can bring your own data to the workshop or discuss methodological questions related to your own research projects in an open forum. For this, you must send the documents (data or a brief outline of your research, including specific methodological questions) to the GMZ (gmz@uni-graz.at) at least four weeks in advance.

Lecturer: FH-Prof. Dr. Thomas Fenzl, FH Kärnten, Faculty of Business & Management, School of Management, Professor of Quantitative Methods and Data Analytics

Cancellation possible until o clock!

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